I just got back from a visit to the Valley and had an awesome week in San Jose/San Fran. I even had time to play a bit of the tourist this time (I ran the Golden Gate bridge/Presidio). All that was fun, but what I always enjoy is the conversations we had with customers and prospects at this year’s ESC SJ 2010 conference.
It is always interesting listening to their successes and teasing out the trending topics and new issues that matter to development teams. Here are the top three themes that caught my ear this year:
- The economic rebound is well underway, with growth and optimism from every quarter. It may be too early to see results on the balance sheets, but the positive attitude is back.
- Embedded developers are searching for enterprise-class developer productivity tools, like static analysis, for even tiny codebases (less than 40 kLOC).
- By far, the most-often raised topic in one-on-one conversations was coding standards, with MISRA C and C++ as the favorite. MISRA’s time has definitely arrived for the embedded community.
So all in all, a great time, and looking forward to next year.