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Recap: Embedded World 2016

on Mar 8, 16 • by Amanda Boughey • with No Comments

We had a great week exploring and speaking with visitors at Embedded World 2016. Here are a few of our key takeaways from the show...

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A few weeks ago the streets of Nuremburg, Germany, were flooded with attendees at Embedded World – the largest conference for embedded software developers around the world. All 35,000 people were eager to learn from the experts and have a look at what’s new in the exhibition hall. Here are a few of our key takeaways from the show.

More software booths
Although it’s still very much a hardware show, we noticed an increase in software companies this year. According to our CTO, Rod Cope, this might be a sign that the hardware side is maturing and that the value add and differentiators will come from software more frequently over time.

Increase in security focus
This year we noticed more security-related sessions and training, including more hardware support for security (e.g., low-power ARM chips with secure VM features). Security has been a focus of the software companies at Embedded World for a few years, but this was the first time you could really see the security presence throughout the entire exhibition.

Lack of static code analysis for security
The biggest surprise for us was that some people still aren’t using static code analysis (SCA) in the embedded space. It was a little shocking that many attendees didn’t seem to know that SCA can help with security. In fact, our research has shown that 90 percent of software developers working in the automotive space think it’s difficult to truly secure cars, and over half don’t even think their company has the necessary training/technology.

Embedded World Rogue Wave boothInterest in speeding up SCA with CI
Despite the lack of people using SCA in the embedded space, it was clear that most attendees have heard of it. However, few have seen just how effective it can find bugs quickly and earlier on. Even fewer were aware of how SCA can amplify continuous integration (CI) efforts. Our demo station was full of people impressed by the CI capabilities of Klocwork 2016.

OSS is no longer a dirty word

Last year we were surprised by how many people were interested in our open source software (OSS) offerings, so it came as no surprise that we saw an increased acknowledgement of OSS usage. In one of Rod’s sessions, he asked the group if they were using OSS and almost everybody said yes. They also said they’ve actually read the licenses, which was surprising. However, they didn’t claim to understand distribution issues or conflicts among licenses and the support situation wasn’t clear. Luckily, Rogue Wave can help with that.

At the end of the week we left Nuremburg with great feedback on the industry and our products, and look forward to returning again next year!

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