I’ll be honest, I don’t know much about coding. As a marketing major, these concepts are foreign to me. Before my interview, I made sure to memorize the slogan found on the Rogue Wave Software website “Making it easier to write, test, and deploy complex code”, not that I understood what it meant at all. I was extremely nervous during my interview. What if they ask me about coding? What do I say? I decided that it would be in my best interest to express my unknown knowledge of coding, as I looked at my interviewer and said, “So, what exactly does it mean to make coding easier?”
Now, after eight months, I still don’t know how to code. But luckily for me, Rogue Wave (and the tech industry) involves much more than just coding. It involves a wide array of people with different skill sets to work together to bring our products to the market. It involves a close connection between sales and marketing, understanding the importance of product design, and ultimately communicating this to the consumer.
During my time here, I have had the opportunity to learn about the multiple marketing operations systems used in a B2B business. I came to Rogue Wave with no experience in using marketing databases such as Marketo, and DCRM but have learned how to use both of these platforms. I have also learned what it means for leads to be moved through the system into a SQL and have learned about nurture campaigns. I have learned what products we offer, and believe it or not, I have started to learn what it means to make coding easier.
If I were to do this whole process again, I would definitely ask more questions. Questions about what our philosophies are, questions about our webinars and trade show events, questions about how we use analytics to make better business decisions.
Everybody has to start somewhere, and for me, my beginning was at Rogue Wave Software… and I am incredibly grateful for that.